Motivational support for patients

Personalized video messages that deliver ongoing support through a delightful blend of positive psychology, neuroscience, community & humor

Give your patients a sense of ongoing support through an easy to use SMS interactive videos service that gives them instant access to evidence-based strategies for dealing with life’s struggles and motivate them to keep checking their blood pressure at home.

Once enrolled, the patient gets text messages that link to personalized videos and fun quizzes to spark motivation and learning. The will get between 1 and 12 videos/month, depending on what they want.

MotiSpark has been built to:

• Inspire patients to stick to their healthcare plans at home

• Create a sense of personalized support from caregivers and coaches to improve patient loyalty and retention

• Improve self-care knowledge and practice

• Build self-efficacy and intrinsic motivation while improving anxiety and depression levels

• Bring awareness to trusted online and local resources that include timely resources such those related to Covid19

“Finally, a product that patients engage with. I haven’t seen anything in the marketplace that encourages patient participation like this”

Noah Nordheimer
CEO, Concerted Care Group

Adding MotiSpark =
4x in appointment attendance

Engagement statistics from six months of data following 70 Chronic Care Management Patients in four states:

1.7 views/video, 12 session/month
Patients watched each video more than once on average and engaged with the platform 12x/month

High ratings & self-reported improvements
Patients & their remote care nurses reported better mood and higher compliance. Patients rated their Sparks positively 97% of the time. In optional feedback forms they wrote things like:

“I love it WOW!”

“Keep the videos coming. They make me feel like I can keep going when i was feeling like I couldn’t”

“Loved this Spark! watched it 3 times.”

”This came at the exact moment I needed to stop and take a breath. Too much stress”

”Thank you very much for sending me those spark it does help! That someone cares 😊”

”I love it. It really do inspire me when i get my Sparks”

”It was nice. Made me think about my choices”

“MotiSpark is brilliant — it offers support when the patient is managing his or her illness in real life, far from the doctor’s office.”

Ellen Rothman, MD,
CMO, Martin Luther King, Jr. Outpatient Center

Core Features

• No downloads- easy enrollment; works on any phone with text-messaging or email

• Delivers intelligent number of videos; patients determine the frequency of videos along with MotiSpark’s optimization

• Text message & videos feature provider group name

• Delivers evidenced-based interventions in a visual,  interactive manner (Motivational Interviewing, CBT, Compassion Focused Therapy, Implicit Priming and more) 

• Provides educational and contextually relevant links to resources on a variety of topics, eg., online workouts, recipes, CDC, provider website, etc.

• MotiSpark can provide your organization with insights on your patient populations needs, opinions and platform engagement

Optional Features

• Can feature video greetings and messages from clinicians, coaches and community members

• Provide easily accessible links (to create appointments, learn more, answer surveys, etc.)

• MotiSpark can create additional educational video clips that reinforce your particular program needs.

MotiSpark’s approaches have been developed over the past four years through ongoing testing, research and collaboration. We would like to recognize the support of HIMSS, Children’s Hospital of Los Angeles’ Innovation Studio, Clemson University, University of Texas at San Antonio and a great team of advisors.

We pride ourselves on constantly improving and adding to our content libraries. So, as Covid19 has become part of our new reality, we have been updating and adding to our libraries while getting guidance from trauma therapists and our advisory team.

MotiSpark can add video support from providers to build trust

MotiSpark provides easy-to-follow scripted prompts that enable provider to take 5 minutes to upload videos that will provide a sense of ongoing support for all their patients. All providers need are a smartphone, tablet with camera or access to Zoom conferencing and MotiSpark will take care of rest.

HOW IS MOTISPARK DIFFERENT:

Cultural Competency | Engagement | Usability | Motivation | Personalization

Cultural Competency

A core part of MotiSpark’s mission is to scale culturally competent care to improve outcomes. One way we do this is by empowering local providers and community members to appear in their patient’s motivational videos - and we make it as easy to do as using Instagram. Provider groups can populate default choices in quizzes, like locally relevant food ideas & exercise programs.

MotiSpark:

Demographically relevant & extends value of local, billable providers

Scales local demographically relevant providers & community membersMotiSpark is built to leverage local expert and community voices by enabling them to easily add content to the platform. So the Diabetes educator that tried existing programs like Noom said that MotiSpark was the only program she felt that was built for her community. This Diabetes educator and affiliated Clemson University researchers are now using MotiSpark to address underserved diabetics with a virtual program with funding under the CARES Act. We have a similar pilot in development for Spanish language diabetes support. 

Existing Interventions:

Demographically insensitive & use outsiders instead of adding value to providers

Struggle to scale to diverse populations

For example, an African American diabetes educator who tried Noom’s diabetes program complained that it used coaches who lacked cultural understanding of her population in a variety of ways. And, the app suggesting food items that aren’t sold in local stores in South Carolina. Notable exception to cultural incompetency is ConsejoSano who have taken great measures to understand and hire people from diverse populations.

HOW IS MOTISPARK DIFFERENT:

Cultural Competency | Engagement | Usability | Motivation | Personalization

Usability

VISUALS VS TEXT
Competitors require users to read and type in a lot of text.
MotiSpark uses video and visuals, bypassing literacy requirements.

MotiSpark

MyStrength

MotiSpark

The video above integrates multiple approaches, from visual priming, backward masking to cCBT reinforcement. User sees their selfie videos and photos and is reminded of their personal sense of purpose. Learn more.

Noom