The Market Size:
- 2017 m.health apps = $26 billion
- Offline self-help market = $11 billion
- Corporate Wellness Services: $7 billion
- Weight loss market by 2019 = $206 billion
The US spends $70.9 billion in costs attributed to unhealthy diets. Women, 18-54 years old, spend billions of dollars on self-improvement. Apps like noom, coach.me & happify are growing rapidly while charging $14/week for text-based experiences.