The Market Size:

Gigantic

  • 2017 m.health apps = $26 billion
  • Offline self-help market = $11 billion
  • Corporate Wellness Services: $7 billion
  • Weight loss market by 2019 = $206 billion

The US spends $70.9 billion in costs attributed to unhealthy diets. Women, 18-54 years old, spend billions of dollars on self-improvement. Apps like noom, coach.me & happify are growing rapidly while charging $14/week for text-based experiences.

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