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Harnessing Powerful
Behavioral Science

Below are a few studies that describe approaches that we've woven into MotiSpark. Perhaps they help explain why our nudges test at a 90%+ success rate at triggering desired behaviors (exercise, eating options, relaxation.) We're also inspired by Nudge Theory and GTD, themselves the result of synthesizing tons of studies into cohesive delicious books.

Short videos SUBCONSCIOUSLY Fix appetite

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Oxford Published Trial Report: Short visual sequences trigger healthier eating choices.

 


WATCHING cat videos CALMS PEOPLE

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PERSONALIZED IMAGES = POWER

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People who look at a personal photo of their goals save more money.  And, seeing aged photo of self powers future-oriented savings.


Computer-based motivational interviews can work

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College students drank less after answering open-ended app-based motivational interview questions.


MONKEY SEE, MONKEY DO

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Watching an avatar of yourself exercise and choose healthy foods makes you do more of the same in the real world.


IMAGINATION IS CRAZY POWERFUL

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You can increase your muscle mass by 13.5% through imaginary workouts alone. 

 

Personalized videos can trigger life-changing AHA moment

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Personalized simulated video of a heart attack & repercussions on family results in significant long-term smoking cessation. 


SIMPLE VISUAL PRACTICE quickly changes behaviors

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To help alcoholics drink less, this game has them practice pushing away drinks.   
 

 


EMOTIONAL APPEAL TRIGGERS ACTION

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Beautiful video that shows that to provoke action, wrap facts into a story. People donate more to stories of individual children.


THE POWER FROM OF YEARS OF SPORTS RESEARCH

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Sport psychologists successfully use a variety of cognitive practices like visualization, implicit priming & pre-loading.


Mobile based CBT improves outcomes

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Mobile based cognitive behavioral therapy apps improve outcomes. (*But, unfriendly/boring design has made them go unused.)

 


Easy to hack feeling that triggers healing

Triggering a feeling of awe reduces harmful inflammation