Example Food Spark Loop

Below is a sample of a healthy food Spark video cycle. The cycle begins with an explanation video (shown at bottom) that explains the science behind the video with empathy and humor. The video asks user to identify 1 small healthier food choice they can make the next day and at what time of day she needs to make the change. Then it asks her to do 3 videos. One, where she pushes away the unhealthy food choice. One where she pulls the healthy choice towards herself, and one where she says how she will feel when she is regularly eating healthy foods. We ran this test to about 50 women from diverse geographic US markets recruited through Amazon Mechanical Turk and paid $3 to try this cycle and 2 others. All reported success at switching foods and/or 'eating better' and all of them have signed up for more Sparks. We provided LINKS TO RELEVANT STUDIES as well: To help alcoholics drink less, this game has them practice pushing away drinks. http://www.medicalnewstoday.com/articles/217954.php Harnessing the power of disgust: a randomized trial to reduce high-calorie food appeal through implicit priming http://ajcn.nutrition.org/content/102/2/249.abstract

 1. User gets prompt to watch video that teaches, inspires and explains what they’ll do.