|Impersonal, demographically insensitive
||Sparks show actual friends, counselors and people who look like the patient population. The music and secondary imagery are demographically relative.
|Not time or geo-sensitive
||Sparks show up at trigger locations and at moments users most often fail.
|Community support depends on who's online
||Patients are reminded that they are cared for whenever they see a spark with videos of their community, not needing to wait for calls or texts.
|Don't follow behavior loop and best-practices in software design
||SmartSpark is designed to be fun, engaging, and avoids shaming and tasking users with too much text. We use the behavior loop of wanting to see new social media to key them into nudges.